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Facebook is always changing…

05.07.2018 Posted by gharvey

You may have seen the adverts on TV from Facebook, advising that they have made changes that will affect our timelines and how we see posts in the future. In 2004 when Facebook was founded, it was designed for purely social purposes; originally called “the facebook.com”. If you have seen the film “Social Network” you…

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How to continue reaching your customers post GDPR

19.06.2018 Posted by TM Solutions

GDPR is here. Not that you need reminding. Those four innocuous letters have dominated headlines for months now, and no doubt your inbox has been recently bombarded with emails from every business you’ve ever dealt with asking you to review privacy policies and opt-in to continue receiving communications. It’s a hassle, but we all need…

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AIDA: Is there still a place for the classic marketing model?

14.06.2018 Posted by TM Solutions

Anyone who practiced marketing in the ‘old days’ (before the digital revolution) would have had the concept of AIDA drilled into them. AIDA was developed way back at the start of the 20th century and stands for Attention (or Awareness), Interest, Desire, Action. These four steps were seen as fundamental for a successful marketing campaign,…

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Six steps to understanding your Facebook audience using the built-in insight tool

04.05.2018 Posted by TM Solutions

If you have a Facebook page for your business you will have noticed the usual metrics against your posts: likes, loves, shares and so on. You’ll have also seen the all-important reach figure, showing you the number of people who have been exposed to your posts. But who are these people? When do they visit…

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Google partners with Trinity Mirror to promote Digital Garage initiative

25.04.2018 Posted by TM Solutions

Trinity Mirror Solutions and its Birmingham newsbrands have embarked on a partnership with Google to promote Google’s Digital Garage across the city. Based in the city centre, Digital Garage offers free practical workshops to anyone looking to further their digital skills. The deal with Trinity Mirror represents significant local marketing spend from Google, yet crucial…